Tuesday, September 05, 2006

code of ethics

The CIPR Code of Conduct
CIPR has revamped its code, and it is well, long. Overall, the code promotes solid, honest work. Also emphasized is confidentiality, and teamwork (under Competency: "collaborating on projects", and under Maintaining Professional Standards: "offering work experience to students").
Included in this particular code is a full explanation of how to report offenses to the code. My personal opinion is that the code should be more clear and concise. Some parts of the code are ambiguous. Under Maintaining Professional Standards, they encourage their members to evaluate the practice of public relations, and to share information about good practice by discussing what can be done better. This, to me, is the meat of the conduct.

International Association of Business CommunicatorsCode of Ethics for Professional Communicators

This code identifies the basic principles of a code of conduct - legal adherence and ethical practices, but then go deeper by encouraging good taste and mutual understanding. Their code has a global tone, discussing cultural awareness and sensitivity. The 12 articles are extensive and challenge members to participate in honest and candid communication, to admit faults quickly, to refuse to participate when the situation is unethical, and finally to communicate honestly not only outwardly but with themselves. This code did a better job of making me think.

Public Relations Society of America Member Code of Ethics 2000
This is the only site whose Code of Ethics was plainly visible on the home page. The statement that the link takes you to is very short. There is a link to download the code of ethics, which is 20 pages printed. The statement says that "emphasis on enforcement has been eliminated." Hmm... CIPR and PRSA seems to have some funny business with members breaking the code...
Their code begins with a letter from the Board of Directors, which is personal. Also included are contact information, and the organizations Preamble. There is encouragement to practice public relations ethically, but also to know why that is important. The code is in place to enhance public relations and to build more respect for the profession. They challenge members to practice honestly, advance their industry through expertise, and to be held accountable for actions. The code ends with guidelines, examples, a contact person for questions, and a pledge.

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